A strategic growth studio in Brooklyn
by Cooper Fleishman
Small Caps builds and operates email, content, and commerce programs for brands that take quality seriously.
We serve underutilized audiences with editorial products worth reading — and build revenue engines worth scaling.
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Built and ran the newsletter program for 4 million Platinum and Centurion Card members, arguably the most valuable audience in lifestyle media — achieving a 50% open rate.
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As GM, I relaunched a 15-year-old editorial brand's email program, achieving a 70% open rate and 5x affiliate growth in 12 months.
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Grew a brand-published magazine from 400,000 to 4 million monthly readers and a 50% open rate — building a brand that “reinvented men’s media” (NiemanLab, 2021).
Who you are
You know email should be doing more for your business, but it’s stuck on autopilot. Or it’s never been built right in the first place.
You know e-commerce could be a viable revenue stream, but you don’t know where to start.
You need a program that earns attention. And you need a partner who won’t hand you a deck and disappear.
what we do
Email & Growth
First we build your growth engine. Then we run and optimize it, adding new revenue streams, premium inventory, and magazine-quality content.
Most email programs underperform for the same reason: they were built as marketing channels, not premium editorial products. The audience is there, but the infrastructure isn’t. And the content strategy — if one exists — is designed to sell ads, not to earn engagement.
That’s where Small Caps comes in. We build it, ship it, and keep making it better.
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Content & Social
For clients who need a full-stack content operation, we extend beyond email through a trusted editorial production partner.
We provide LinkedIn thought leadership, premium editorial, social strategy, and optimization for how audiences discover brands today, from search engines to AI citations.
Everything we publish is driven by data to feed the growth engine. Nothing exists in a silo.
About Small Caps
Small Caps was founded by Cooper Fleishman, a media and audience strategist. He’s spent 15 years building premium editorial products, email programs, and commerce engines for the most discerning audiences in media — readers who expect the same quality in their inbox that they expect in everything else.
Before Small Caps, Cooper led audience and commerce strategy at the agency Interluxe Group, overseeing revenue, email marketing, and content for Remodelista, Kingdom Golf, and Cool Material.
Until 2024, he built and ran the editorial and audience program for Departures magazine at American Express — the publication for Platinum and Centurion Card members.
He’s held senior editorial and growth roles at the agency Giant Spoon, MEL Magazine/Dollar Shave Club, and Mic.com.
His approach is simple: treat email like an editorial product, not a marketing channel. Write like a human. Let the data tell you what’s working. Make it fun to read.
He’s also a proud IVF dad who lives in Brooklyn with his wife, baby boy, and mini goldendoodle.
“Small Caps” is, of course, a double meaning. In publishing, small caps are a quiet, elegant detail that elevates the whole page. In investing, small caps are undervalued assets with the highest growth potential. Both definitions describe the brands we serve and the programs we build for them.